The information transmission tends to be more localized compared with Weibo where direct connections can be established between strangers. It also reshapes the public sphere as these amateur media producers actively transmit news and express their concerns and pursuits on social and political agendas on behalf of different communities.Ĭompared with the Twitter-like social media Weibo (microblog), the social network in WeChat is more interpersonal based on off-line relationships with family members, friends, classmates, colleagues, business partners, etc. WeChat subscription accounts significantly generate the development of We-media in China since an array of people open their own subscription accounts and build up their media brands by providing appealing and compelling contents constantly. The former type allows media and individuals to send one group message to subscribers per day and to receive from and reply readers the latter is designed for business service and user management for enterprises and organizations, for example, users could review bills via a bank’s service account and check package delivery status in a mail company’s service account. WeChat official accounts fall into subscription accounts and service accounts. According to the description from the platform’s official website, “WeChat official accounts can promote their brands to billions of WeChat users through this WeChat channel, thus reducing publicity cost, raising brand popularity, and building up more influential brand images.” It is completely free to register a WeChat official account yet it requires real-name authentication of the applicant by submitting official documents for organization and enterprise applicants or photos of ID cards for individual applicants. WeChat official account platform was released on August 23, 2012, providing a cooperation and promotion service launched for famous persons, government, media, and enterprises. ![]() WeChat is currently the most widely-used social media mobile application in China created by Tencent one of the internet technology conglomerates, and it functions for instant communication, social network, media production, e-business and customer services simultaneously.
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